Tuesday, January 21, 2014

21 January 2013 - For The Next One, They'll Make Matching Shorts

On 21 January 2013, Guinness Nigeria unveiled the world's largest football shirt.

The Nigerian branch of the Irish brewer designed the shirt to promote the Super Eagles' campaign at the African Cup of Nations. It measured 241 feet, 3 inches by 294 feet, 2 inches, beating the previous record of 234 feet, 1 inch by 259 feet, 8 inches set in 2009. While the tournament was underway in South Africa, Guinness displayed the shirt back home at the Teslim Balogun Stadium in Lagos, where fans of the national team were invited to sign it as a show of support.

Whether or not the shirt was responsible, Nigeria went on to win the cup, beating Burkina Faso in the final. Guinness Nigeria CEO Seni Adetu believed it played an important part, stating that "As the Super Eagles played at the tournament in South Africa, they were spurred on by the goodwill messages inscribed on the largest jersey by thousands of fans back home in Nigeria. It also raised the teams’ morale and they realised they are made of more with the support of their fans back home."

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