The move was a significant departure from Barça's past practices, as the club was one of the few in football who had never before included a sponsor on their shirts. In this case, however, it was Barça who was sponsoring UNICEF, rather than the other way around.
Unique at the time, the deal started a minor trend as other clubs soon followed suit. Swedish club Hammarby IF and Danish club Brøndby IF penned similar deals with UNICEF in 2007 and 2008, respectively. And English side Aston Villa sponsored Acorns Childrens Hospice on their shirts starting with the 2008-09 season.