On 3 December 1972, Juventus beat Fiorentina 2-1, conceding for the last time before a club-record run of 903 scoreless minutes.
Defending league champions Juventus hosted the Serie A match, starting the day in fourth place, with Fiorentina a single point behind them. Anchored by goalkeeper Dino Zoff, the Juventus defense had given up only eight goals on the season, but had kept only two clean sheets. So it was not particularly surprising when Fiorentina striker Nello Saltutti found the back of the net in the 41st minute. Nor was a shock that Saltutti's goal was the visitors' only one of the day, as Juventus went on to win 2-1 with strikes from Helmut Haller (60') and José Altafini (70').
Nobody expected what came later, however, as Juventus went on to keep the opposition scoreless for a club-record 903 minutes covering a span of nine games with seven wins and two draws. The scoreless run ended on 18 February with a 2-2 draw with AC Milan.
For the remainder of the season, those two teams battled for the Scudetto, with Juventus eventually finishing one point clear of Milan to claim their 15th national title.
In March 2016, the club set the current scoreless record of 974 minutes.