17 May 1974 - Bayern Delivers A Beating

On 17 May 1974, Bayern Munich won the first of three consecutive European Cups, beating Atlético Madrid 4-0 in a replay.

It was the first time in the final for both teams, who played to a 1-1 draw two days earlier, with both goals coming late in extra time to force a replay. They returned to the Heysel Stadium in Brussels on 17 May and did not have to wait long for Bayern to stake their claim to the trophy.

In the 28th minute, forward Uli Hoeness (pictured) outraced the Atlético defenders to a long ball played out of Bayern's own half, then pushed the ball between the keeper's legs to open the scoring. Exactly thirty minutes later, his striking partner Gerd Müller, the Bundesliga's top scorer for six of the previous eight seasons, powered a shot into the top of the net from a tight angle.

Müller extended the lead to 3-0 with another goal in the 71st minute. Not to be outdone, Hoeness got a second of his own in the 83rd minute to push the final margin to 4-0.

It was the completion of a double for Bayern, who had just won their third straight Bundesliga title. They went on to win the tournament again in 1975 over Leeds United and in 1976 over Saint-Étienne, then once more in 2001 over Valencia.